Helen Karabassis
Non-Executive Director
I am a Non-Executive Director, Committee Chair and Brand, Communications and Marketing professional with a decade of board-level experience with particular experience in the health, education, finance, automotive and consumer industries. At board level, what I do is build brands and grow businesses. I do that by helping organisations understand the needs of their stakeholders and identifying strategic marketing opportunities for growth. Board-level highlights include Non-Executive Director of Life Education Australia - Australia's largest preventative health organisation, and Non-Executive Director of I$Day Limited, which was ‘gifted’ to Oxfam Australia. In an executive capacity, I was, until recently, Head of Research & Insights at The Media Store and earlier the Australian Director of Strategy for two multinational creative agencies. Previously at the Commonwealth Bank, I was responsible for the P&L of two segments making up 65% of the Bank’s personal customers. Finally, I have a Bachelor of Commerce, Major in Marketing and Business Administration and am a Graduate of the AICD’s Company Directors Course.
