Liz Lord

CMO PayPal Australia

I am a Non Executive, Board Advisor and Marketing Director with almost a decade of board level experience and particular expertise in heavily regulated Consumer Financial Services, Internet, Telecommunications, Advertising Services and Medical Technology industries across large multinational and not-for-profit entities. At board level what I do is drive business performance. I do that by leveraging my knowledge in data driven strategies, performance marketing, building marketing capability, creating high performing teams and leading marketing functions at country & global level. Board level highlights include: Non Executive Director at Mummy’s Wish, Board Director at PayPal Giving Fund, Board Advisor at My Emergency Doctor. In an executive capacity, I was the Marketing Director at PayPal. Here I led the marketing function across Australia, managed the local team reaching a 100% retention rate, and achieved 250% of acquisition and engagement KPIs for new products launch. Previously I was APAC Digital Marketing Director at PayPal Singapore, where I led the Digital Team across 13 APAC countries, reduced merchant cost to acquirers by 90%, restructured agencies and teams. Earlier as the Manager of Digital Acquisition for Ecommerce at Virgin Mobile Australia I developed and implemented the consumer online marketing acquisition strategy. Finally, I hold a BA in Business Studies from Coventry University and I am a Graduate of the AICD’s Company Directors Course.