Email Eric Visit Eric on linkedin Back to profiles

Eric Chong

Chief Executive Officer

I am a Board Member, Co-Chair, Council Member and CEO with over ten years of board level experience with particular expertise in the Telecommunication, IT, Fintech, Logistics & Supply Chain, FMCG and Consumer Electronics sectors. At board level what I do is drive business growth and expansion. I do that by leveraging my deep knowledge in turnaround management, development & implementation of commercial strategy, building high-performing teams, customer experience strategy & management, digital transformation and supply chain leadership. Board level highlights include serving as a Board Member for five telecom companies in Malaysia; Co-Chair of the Marketing, Brand & Strategy Executive Council and Member of the Mobile Device Management Council at Smartfren Telecom; Board Member at Hello Axiata, Cambodia; Board Member of Boost Indonesia & Boost Connect and Co-Chair the Risk, Compliance & Security Committee for Boost. In an executive capacity, I am currently the Founder/CEO at Boost Biz, where I led the development of digital B2B business solutions from scratch and managed the expansion to Indonesia. Previously I was a Senior Advisor & Director at Axiata Digital Services. Here I led the company to become one of the largest ewallet/digital payment brand in Malaysia with over 10M customers and >600K merchants. I hold an MBA from Heriot-Watt University.


Expertise

  • Large (200+ employees) organisation – unlisted
  • Consumer Electronics
  • Consumer Goods
  • Financial Services
  • Information Technology & Services
  • Logistics & Supply Chain
  • Telecommunications
  • Governance
  • Business Acumen
  • Change Management
  • Marketing
  • Senior Leadership
  • Strategic Thinking

Experience

  • Chair
  • Vice Chair
  • Non Executive
  • Committee Chair
  • Committee Member
  • Advisory Board Member
  • CEO
  • Vice President
  • Deputy CEO
  • Executive Director

Board or Committee Experience

Title Sub Committee Company Name Industry
Deputy ChairCommercial & GovernanceSmartPinoyTelecom
Board MemberCommercial & GovernanceTuneTalkTelecom
Board MemberCommercial & GovernanceRedOneTelecom
Deputy ChairCommercial & GovernanceMerchantradeTelecom
Board MemberCommercial & GovernanceXOXTelecom
Deputy ChairRegulatory, Compliance, Risks & Security CouncilBoostFintech
Board MemberCommercial & GovernanceBoost ConnectFintech
NEDCommercial & GovernanceBoost IndonesiaFintech

Executive Career Summary

Title Company Name Industry
CEOBoostBizFintech
Managing DirectorSynervise, ANZ, Pacific IslandsTechnology Services
Chief Commercial OfficerSmartfren Telecom, IndonesiaTelecom
Chief Sales & Commercial OfficerCelcom Axiata, MalaysiaTelecom
Chief Marketing OfficerHello Axiata, CambodiaTelecom
Head of Consumer & EnterpriseDigi Telecom MalaysiaTelecom
Country General ManagerMotorola Electronics, Malaysia, Singapore, BruneiConsumer Electronics
National Sales & Marketing DirectorTNT Logistics, Malaysia, BruneiTransportation & Supply Chain
Marketing ManagerRJ Reynolds, MalaysiaConsumer Goods