
Eric Chong
Chief Executive Officer
I am a Board Member, Co-Chair, Council Member and CEO with over ten years of board level experience with particular expertise in the Telecommunication, IT, Fintech, Logistics & Supply Chain, FMCG and Consumer Electronics sectors. At board level what I do is drive business growth and expansion. I do that by leveraging my deep knowledge in turnaround management, development & implementation of commercial strategy, building high-performing teams, customer experience strategy & management, digital transformation and supply chain leadership. Board level highlights include serving as a Board Member for five telecom companies in Malaysia; Co-Chair of the Marketing, Brand & Strategy Executive Council and Member of the Mobile Device Management Council at Smartfren Telecom; Board Member at Hello Axiata, Cambodia; Board Member of Boost Indonesia & Boost Connect and Co-Chair the Risk, Compliance & Security Committee for Boost. In an executive capacity, I am currently the Founder/CEO at Boost Biz, where I led the development of digital B2B business solutions from scratch and managed the expansion to Indonesia. Previously I was a Senior Advisor & Director at Axiata Digital Services. Here I led the company to become one of the largest ewallet/digital payment brand in Malaysia with over 10M customers and >600K merchants. I hold an MBA from Heriot-Watt University.
Expertise
- Large (200+ employees) organisation – unlisted
- Consumer Electronics
- Consumer Goods
- Financial Services
- Information Technology & Services
- Logistics & Supply Chain
- Telecommunications
- Governance
- Business Acumen
- Change Management
- Marketing
- Senior Leadership
- Strategic Thinking
Experience
- Chair
- Vice Chair
- Non Executive
- Committee Chair
- Committee Member
- Advisory Board Member
- CEO
- Vice President
- Deputy CEO
- Executive Director
Board or Committee Experience
Title | Sub Committee | Company Name | Industry |
---|---|---|---|
Deputy Chair | Commercial & Governance | SmartPinoy | Telecom |
Board Member | Commercial & Governance | TuneTalk | Telecom |
Board Member | Commercial & Governance | RedOne | Telecom |
Deputy Chair | Commercial & Governance | Merchantrade | Telecom |
Board Member | Commercial & Governance | XOX | Telecom |
Deputy Chair | Regulatory, Compliance, Risks & Security Council | Boost | Fintech |
Board Member | Commercial & Governance | Boost Connect | Fintech |
NED | Commercial & Governance | Boost Indonesia | Fintech |
Executive Career Summary
Title | Company Name | Industry |
---|---|---|
CEO | BoostBiz | Fintech |
Managing Director | Synervise, ANZ, Pacific Islands | Technology Services |
Chief Commercial Officer | Smartfren Telecom, Indonesia | Telecom |
Chief Sales & Commercial Officer | Celcom Axiata, Malaysia | Telecom |
Chief Marketing Officer | Hello Axiata, Cambodia | Telecom |
Head of Consumer & Enterprise | Digi Telecom Malaysia | Telecom |
Country General Manager | Motorola Electronics, Malaysia, Singapore, Brunei | Consumer Electronics |
National Sales & Marketing Director | TNT Logistics, Malaysia, Brunei | Transportation & Supply Chain |
Marketing Manager | RJ Reynolds, Malaysia | Consumer Goods |