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Amanda Bennetts

Chairman, CEO

Experience: Chairman, Non-Executive Director, and committee member on 8 boards in organisations based in Australia, China and USA. Education: Master’s in Business Administration Entrepreneurship (Unit on Governance); Short Courses: Transformational Leadership and Governance; Basic Governance for Board Members; and Better Boards make For Better Business Specialty: Passionate about innovation, growth and mindset development. My skills are best utilised by a company that is in a volatile position. One that is going for rapid growth, wants or needs to disrupt its industry and innovate or is in trouble and must change to keep up with today’s challenging business environment. I am skilled at helping individuals and teams create unique solutions to complex problems in a fun easy going manner. Personality: Despite my easy-going nature, I'm often described as having 'high energy' and 'passion' when it comes to business, coupled with an action orientated personality and a strong sense of fairness. Thus, a lot of my prior negotiations have resulted in all parties winning. I seek out and value multiple opinions, making sure every voice is heard. You never know where that next brilliant idea will come from. I strive to be valiant in making the hard decisions that come with responsibility. Connections: I'm am lucky enough to have been a part of many industries and organisations, in Australia and Abroad. Over the years I've built up an extensive network of amazing individuals and companies who are doing great things in their fields. These connections have and undoubtedly will continue to help me with the organisations I'm involved with. Why consider Amanda Bennetts? What others are saying: "Your company and board are likely to be full of members who know your industry better then Amanda, and who have more in depth experience in your particular field. Amanda is not a suitable candidate if you want her to come in and tell you how to do your job. Amanda is right for the board who needs innovating, who wants a fresh perspective and who desires effective change & growth. Her skills in bringing out the best in a team, discovering and creating unique solutions as a part of a group and leading projects from idea's to actions and outcomes will make her an invaluable member of your board. Innovation can be tricky, being able to assess risk v's reward, and to have the ability to articulate complex solutions into simple action steps are her key skill sets." Jia Cui, Chairman Jia Ltd. "Amanda is skilled at Leadership, Strategy, Planning, PR, Marketing, Management, Motivating people. These are her core competencies though when I was a director under her at Bennetts Boots it was apparent she had a good understanding of all areas of Business including finance, legal, OH&S and technology. "Matthew Tallent, past Director Bennetts Boots Pty Ltd"


  • Small to Medium Enterprise – SME (199+ employees) – unlisted
  • Small organisation (1-9 employees)
  • Other
  • Apparel & Fashion
  • Consumer Services
  • Import & Export
  • Internet
  • Investment Management
  • Management Consulting
  • Marketing & Advertising
  • Retail
  • Sales
  • Business Acumen
  • Change Management
  • Marketing
  • Senior Leadership
  • Strategic Thinking


  • Chair
  • Non Executive
  • CEO
  • President
  • Executive Director
  • Senior Manager
  • Manager
  • Consultant

Board or Committee Experience

Title Sub Committee Company Name Industry
Chairman & CEOBennetts Boots Pty LtdRetail, Wholesale, Manufacturing
Non-Executive DirectorJia Ltd (Hong Kong)Product Sourcing
ChairmanBlue Eyed Family Series LLC (USA)Investment
ChairmanPanda Family Super Pty LtdSuper
Committee MemberRotary Rye/RosebudCommunity
Committee MemberMarketingBridge Road Traders AssociationRetail
Committee Member/ VolunteerStAlbans Youth CentreYouth Services
PresidentRye KinderEducation

Executive Career Summary

Title Company Name Industry
Founder / ConsultantConsult a MBAConsulting Franchise
Mentor/ Writer / SpeakerFeminine EdgeEducation
Non Executive DirectorJia LtdProduct Sourcing
Consultant/ Business DeveloperAmanda BennettsRealestate, SME, Hospitality, Retail
Chairman & CEOBennetts Boots Pty LtdFootwear